What is our next goal?
It is to be cost competitive
Automobiles are global products, Prices that prevail in Japan cannot be applied to the expanding India and Chinese markets. I believe that we must become far more cost competitive this will permit the sale of our products to these growth markets.
For this reason we must develop capabilities based on the evaluation of present, and past practices. This will include all of the techniques and mechanisms previously and presently used. Thinking out of the box with imagination, regard for all options and opinions is necessary to meet this difficult challenge.
The new way will not diminish the past accomplishments in any way. However, innovative thinking based on sound planning will permit us to attain the stated goal without sacrificing our earned position as the best. We can build excellent products in a way that is competitive but as yet unimagined. By meeting this goal we will set a new standard for others to follow.
We are a leader in the automotive industry. We have been given the access to innovative ideas from our customers, state of the art technological applications and input as to future trends. We will develop our products with this in mind, by staying ahead of the curve now and into the future.